Toronto ON, October 14, 2004

Anne Sowden, How to make the correct
first impression using “dress for success”“


Image is all about the four C’s says Ms. Sowden, Comfort, confidence, credibility and communication. If you always wear clothing that makes you feel good, you’ll feel confident. If you feel confident, then you send the message that you are successful”.

Ms. Sowden, AICI CIP, Here's Looking at You, is a certified image professional and President of the Toronto Chapter of AICI (Association of Image Consultants International). She coaches clients with visual appearance, verbal and non-verbal communication so they attain credibility and self-confidence. Anne has been an active CAWEE member for 3 years. To learn more about her business please visit www.hereslookingatyou.ca.

The Breakfast Club is held on the second Thursday of every month at The Albany Club, 91 King Street E., 7:30AM. To register or for more information on this event or upcoming events please go to www.cawee.net.

CAWEE members share their unique world of energy, expertise, ideas and experience at events like these throughout the year.

“Broaden your Perspective” is the vision of the associations’ members, who come together collectively to share their stories and grow through their associations. Personal and professional development begins with effective networking and marketing. Because women operate differently in the business world, they need to establish trust in themselves and in their network of contacts. To make this happen, CAWEE encourages businesswomen to connect with each other to gain new insights and build long-term relationships. Membership in CAWEE offers different perspectives, different educational opportunities, different networking events and different approaches to expanding the world within you.

CAWEE Gala events are constantly promoted on our website. Please visit www.cawee.net for upcoming information on evening events, Breakfast Club, Lunch n’ Learn Series and Cocktail Networking Meetings.

Lara Gallagher, Director PR