Yes, You Can Be a Philanthropist.

by Camille DePutter

The word “philanthropy” usually conjures up ideas of Bill Gates-sized sums. But today’s philanthropists aren’t just millionaires, nor are they solely men. Women are making a difference by using their skills, spearheading creative initiatives, and donating in a way that suits their budget.

For example, the YWCA, an organization run solely by women, raised $2,690,000 in 2005, with particular support from women philanthropists. In just the last year, donations from women enabled the YWCA to:

• Help 40,361 people secure jobs, build careers, and achieve economic independence
• Assist 852 women and their families in finding safe and affordable homes
• Enable 1,343 girls and young women to build confidence and leadership skills through Girls’ Programs and Camp Tapawingo
• Counsel 5,202 women and children through challenges such as violence and mental illness

Of course, YWCA Toronto is only one organization of many. Part of philanthropy is choosing the charity or non-profit organization that inspires your passion.

You don’t have to be rich to be a philanthropist

For many of us, philanthropy is considered a future goal, reserved for when we’re finally swimming in wealth. But you don’t have to wait until you’re raking in the millions to give. Donating can be as simple as giving ten or twenty dollars from each pay cheque - treating your donation as you would an RRSP or other regular payment. Many charities will work with you to set up regular giving that fits your budget.

Use your skills to get involved

If you want to do more than simply write a cheque, you can put your professional skills to good use outside the office. Organizations often rely on the skills and guidance of lawyers, real estate agents, accountants, project planners, and other professionals to execute their goals and help keep their organization running smoothly. Joining a board or a committee of an organization is a great way to make use of your specialized skill set. Unfortunately, women are still typically under-represented at the board level of charitable organizations - but this is changing. Simply contact the charity you’re interested in to discuss how you can best contribute.

Build your network and promote your business while you give

Attending charitable events are an excellent way to round out your networking involvement. Charitable events can be a prime way to meet new people, make valuable contacts, and even promote your business. Donations for such events (for example, purchasing a table at a charity dinner) are often rewarded with signage and recognition of your contribution before a captive audience. This way, you can help yourself while also helping others.

Define company culture and inspire your employees

If you’re an entrepreneur or occupy a high-level position in your company, charitable giving and fundraising can be an excellent way to develop a positive company culture and build morale. For example, together your company can adopt a family, collect gifts, or run creative fundraisers, such as cocktail receptions or a book club. Charitable organizations often employ event planners to help you in your creative endeavors to raise money.

Take control

Whether by philanthropy or volunteer work, getting involved in an organization allows you control over where your money is spent, how your time and skills are put to use, and the impact you’re having on issues you care about. This investment of time and money gives you the power to make a difference and create the change you want to see in the world.

Camille DePutter is a senior consultant/copywriter at The Essential Message. The Essential Message helps companies discover their true differentiation and communicate it in the most effective way for higher sales with less effort, greater alignment of sales and marketing, and a stronger brand position.

Camille is also passionate about making the world a better place; her volunteer/philanthropic endeavors have included founding an organization for environmental awareness, hosting workshops on body image and equity issues, organizing creative activities for at-risk youth, and donating to organizations such as the Yonge Street Mission and The Stephen Lewis Foundation.

Camille can be reached at 416-534-4766 or umathurman@essentialmessage.com. Learn more about The Essential Message at www.essentialmessage.com.